Mary Williams Hyde
724 Main, #208
Klamath Falls, Oregon 97601
(541) 883-7456
Biographical:
Born 1945, Klamath Falls, Oregon. Grew up on a
large old-time cattle ranch, Bly, Oregon.
Familiarity with the Great Basin:
Over thirty years of exploring Klamath County on
horseback: the Mountain Lake Wilderness area once, the Skylake
Wilderness area numerous times, (including perilous trips over
Devil’s Peak and up Luther Peak!!!!); twice to the rim of Crater
Lake; Sheepy Ridge, Hogsback (once at night!), Stukel Mountain, Bear
Valley, Rye Spur Trail from Lake of the Woods to Four Mile Lake, Squaw
Lake, Summit Lake, Chase Mountain, Spencer Creek, Aspen Lake, Nanny
Creek, Cherry Creek, Annie Creek, Fort Klamath, the Klamath Hills, Doak
Mountain (actually named Spencer Mountain on maps), Eagle Ridge
panhandle, Miller Island Wildlife Refuge, Bly Mountain, almost
everywhere in the Bly and Chiloquin area, the Klamath Marsh, the Devils
Garden near Sprague River on the OC&E trail, Swan Lake, Keno,
Sportsman’s Park, Hildebrand, Macdoel, Dorris, Yamsi Mountain,
Plum Valley and Algoma.
Rafted the Class 5 rapids of the Klamath River
Canyon and cross-country skied at Lake of the Woods, Fish Lake and the
rim of Crater Lake. Canoed several times through the marshes around
Rocky Point. gathered wokas at Malone Springs and picked wild plums up
and down the many steep and rugged places where they grow throughout
the region.
By car, explored the remote southeast corner of
Klamath County from the end of Langell Valley near Willow Ranch along a
route that ends up near Lakeview, as well as much of Gearhart Mountain
including Fremont Point, which was so tragically lost last year in the
Winter Fire. Motor toured several of the lakes in northern Klamath
County.
Has a lifetime’s experience visiting
attractions in Lake, Modoc and NE Siskiyou Counties.
These experiences have been invaluable to the
tourism promotion efforts of the Great Basin when writing lyrical copy
for marketing materials. An example is this copy written for the
publication used to announce the opening of the Running Y Resort:
For the lucky few who obtain home sites at the
Running Y, rewards await beyond earthly measure. Take, for example, the
fierce beauty of mornings and evenings. At sunup, the air is sweet,
like the best of teas, heavily scented by mists that lift from the
steaming earth, and by wildflowers. Often a gentle breeze blows,
ruffling the feathers and fur of innumerable birds and small animals
hidden nearby. A chorus of songbirds gather, serenading, beckoning all
to welcome the new day. In the evening, dinner is served for swallows
and other flying insect eaters. They dive, flutter, and roll through
clouds of mayflies and gentle water bugs. Osprey’s plunge head
first into the dark lake waters for fast little minnows, finding plenty
for their hungry broods. A warm sweater comforts against the slight,
crisp chill of days’ end as a ravishing sunset broadcasts across
the sky. An isolated walk or horseback ride at either of these times of
day is soul renewing.
Here is another excerpt from the Running Y
document.Sail on Klamath Lake, canoe
through marshes at Rocky Point where you might surprise the family of
otters that joyously flatten the tules there. Teach children to quietly
approach riverbanks and fish for the giant rainbows. As a family,
partake of nature’s natural bounty. Pick huckleberries, wild
plums, wild currants, chokecherries, elderberries, and gooseberries
from free-growing thickets found close by. Yes, children grow here like
roses, fed by clean air, rich earth, ample doses of warm spring rains,
and days filled with sunshine. Autumn leaves cover their bodies as they
play hide and seek. Deep winter snows are for angel wings, sledding,
inner tubing, skiing, ice fishing and snowball fights with neighbor
kids.
Education:
BS, General Studies, Southern Oregon State
College, June 1988. Managed the student newspaper.
Other schools attended: University of Nevada,
Reno. Chico State. Oregon Division of Continuing Education. Oregon
Institute of Technology.
MS, Interdisciplinary Studies, Communication and
Art, Southern Oregon State
College, December 1989. Managed the student
publicity center. Nominated for outstanding graduate student.
Work History:
Klamath Falls Herald and News, Advertising Sales,
15 years.
Won many awards, honors and recognitions for
quality of advertising design at the state, regional and national
level.
Self-Employed Graphic Designer, 1990-present.
Computer Skills:
Master of Quark Xpress, Photoshop 7, color
management, pre-press, contemporary graphic design using
state-of-the-art Macintosh publishing system.
Web Design Skills:
Eleven years experience with web design. Examples:
Special Interests:
Quilting: Made over thirty-five quilts. Twelve of
them were displayed at the Oregon Tourism Annual Meeting held in
Klamath Falls.
Fine Art: Painter and printmaker of contemporary
art. Nearly forty individual and group shows of her art in galleries,
museums and universities. An invited member of the Los Angeles
Printmakers Society. Juried into numerous prestigious shows on the West
Coast.
Key marketing and promotional projects to date:
Oregon Hay Growers Directory, 2004, 2005. 2006
Spanish Springs Ranch (An
internationally known city-slicker guest ranch on 70,000 acres in
northern California and Nevada): newsletters, brochures, event
planning, calendars etc. Created, promoted and managed two Buckaroo
Camps at their remote Soldier Meadows Ranch at the top of the Black
Rock Desert. Over 100 guests came from all over the United States to
each event to experience an authentic cowboy/buckaroo lifestyle.
Black Hills Wild Horse Sanctuary, in Hot Springs, South Dakota. Responsible
for assisting the marketing director, Susan Watt, with complete
national marketing including magazine ads, newsletters, brochures, rack
cards, billboards, kiosk displays, novelties, t-shirts and much more.
Business up more than 15% this year.
Running Y Ranch Resort 12-Page brochure. The inaugural marketing piece. Proved to be
critical for educating the off-site telephone sales team to understand
the attractions in Klamath County. The Running Y sold the first unit of
real estate, reportedly worth millions, in one month.
Publication to market the town of Gilchrist. 12-page newspaper repositioned the image of the
community from that of a timber town to that of a recreational/
retirement town. Gilchrist sold in one month.
Southern Oregon Business Alliance 2002 Book. In the early 1990’s, twenty-eight task
force groups prepared vision statements for what they hoped could be
accomplished in Klamath Falls by 2002. Managed the complex merging of
the statements into one professionally designed book.
Western Theater promotional piece. The Western Theater concept was to develop a
Branson, Missouri-like entertainment complex in Klamath Falls. $16,000
for publishing this document was raised by inviting community leaders
to preview it in-house. Created a “Settlers Wanted” theme
with photos and lyrical prose. Featured handsome old buildings in
downtown Klamath Falls in a way that hadn’t been done before.
Oregon Outback Book. Co-authored
with cousin, Virginia Jayne. Features 116 pages of the best
photos of the best places in Klamath, Lake and Harney County.
Distributed all over the world and considered by many to be
“the” book that best describes the culture and geography of
the region.
Stagecoach Pass Ranch 12-page newspaper/brochure. Wove the rich, colorful history of NE Siskiyou
County into a 12-page property sales publication.
Collier State Park Logging Museum. Produced a walking tour booklet, posters,
t-shirts, the Friends of Collier Park annual newsletters, ads, and the
fundraising piece currently being used to raise money for improving and
re-organizing the park.
Spring Creek B ridge History Research
Project. Gathered the history of the
Spring Creek Bridge in Collier State Park, one of the most
beautiful bridges ever built in Oregon.
The Mirror Magazine. Published
30+ issues including one devoted entirely to tourism. Covered
interesting people and places in Klamath, Lake, Modoc, Siskiyou,
Harney, Malheur and southern Deschutes counties and Northwest Nevada.
READERS COMMENTS ABOUT THE MIRROR MAGAZINE:
(As transcribed by a Mirror Magazine staffer who
regularly polled readers.)
“She really likes it because it only has
good things in it. Made her feel good that there are people spending
time and money to do this for the community, instead of running it down
and always talking about how bad things are”
“Has only lived here four months and really
liked the fact that she could get something that is local. Almost every
story had something to hold her interest. Plus the fact that we have
excellent writers, best she had seen in any paper.”
“Was skeptical when he bought it, thought
it was going to be poorly written and just thrown together. Very
surprised to find that he was wrong after reading only one
story....”
“Likes our magazine enough that she shares
it with both friends and family regularly. Thinks the best stories that
we have ever printed are all of the layouts on the places around us
like Fort Klamath, High Rock Canyon, Miller Island, etc...”
“She wants The Mirror to stay around for
her children to enjoy as they grow up, they are now ages three and
five. Said that she has already read a few of our stories to
them...‘Animals I Grew Up With’ being their favorite. As
for her she likes the stories on the events going on in our area the
best.”
[From an out-of-town visitor]
“She grew up in Klamath and still has
friends and family here so likes to stay up to date on things going on
here to plan her visits. Read our November issue and liked it so
much that when asked what she wanted for Christmas she replied,
‘A subscription to The Mirror!,’...and that’s what
she’s getting from a friend.”
“Believes that The Mirror is something the
community needs, and is glad that Albertson’s can help distribute
it. Says that there is almost always somebody who gets one and leaves
it on the break table for everyone to enjoy until it gets gone through
so many times it is nothing but a mess.”...Mrs. Shank,
Albertson’s magazine buyer.
“...Really like the stories and said it is
very well written. And hopes that we can succeed in pulling the
community together so that the people who have always seemed to be on
the outside looking in while living here will start taking part to make
this an even better place to live in the future.”
“Before ever seeing The Mirror never knew
there was so much around Klamath that was really interesting besides
pretty countryside.”
Bootstraps Community Wellness Newsletters. Raised over $150,000 to publish a community
wellness series. Partnered with all the major social service agencies
in town. Over a period of several years investigated the root causes of
most of the most important community social issues: school violence,
drugs and alcohol, teen pregnancy, domestic violence, rape, mental
health, sex offenders, and grief/loss to name a few.
Klamath Kids Count fundraising campaign. Served on the core committee that coordinated a
huge community fund raising campaign, raising $450,000 to build a new
facility for the treatment of abused and emotionally troubled children.
Responsible for producing a large volume of marketing and public
relations materials including a newspaper that was mailed to every
home, a t-shirt, numerous press releases, a speaker's kit, a video and
TV commercials.
Klamath Tribes McLeod-Rutenic Basket and Artifact
committee. As a member of the core
committee, raised $500,000 to buy back a collection of over 7000
cultural artifacts and baskets. Worked together to coordinate numerous
fundraising and public relations events and produced informational
displays.
Grand Opening of the first Blockbuster Video to come to town. Coordinated the invitation all
of the leading citizens of the community to the pre-opening VIP party.
It was a packed house and a huge success!
King’s Table Restaurant Grand Opening. Produced a colorful 8-page full-color marketing
piece that was inserted into the Herald and News, designed business
cards and stationery, and created a long series of ads and specialty
marketing pieces for this project. Over 10,000 people enjoyed meals at
the facility in the first two weeks.
Drews Boot National Marketing. Design the magazine advertising and a fancy full-color
catalog featuring her high desert cowboy photos every year or so. Drews
has become one of the largest sellers of western boots and packer boots
in the United States.
Wrote application for All-American City
recognition for Klamath Falls. The
process resulted in a six-week televised series of reports by community
leaders celebrating the accomplishments and successes of the last ten
years.
Tulelake-Butte Valley Fair. Sell ads, design, publish, and distribute a 48-page
program book promoting the Fair each year. Proceeds from the ad sales
benefit the event.
2003 Tulelake 4th of July Marketing. Produced a 32-page full color document. It was
the first year for this event and it was a huge success. Thousands
attended! Fair manager, Event manager, Cindy Wright, attributed a large
part of that success to this publication. Proceeds from the ad sales
helped pay event expenses.
Tulelake Museum of Natural History. Worked closely with
Cindy Wright, manager of the Tulelake-Butte Valley Fair and dozens of
local history buffs to produce over forty 5’x4’ and
2.5’x4’ computer-generated storyboards for their new
museum. The museum project was the main reason the highest honor
awarded by the Western Fairs Association, the “Merrill
Award” was given to the Tulelake-Butte Valley Fair for
demonstrating “outstanding leadership and vision” in the
overall categories of creative management and communication. Fairs from
all over the Western United States and Canada competed for this award.
The key to the success of this project was community collaboration and
partnering!
Regional and National Sheepdog Trials marketing.
Management of the Wild Plum Festival, 2001. Marketing and advertising person for a total of three
national and western state sheepdog events. Produced advertising and
sponsorship revenues that were vital to paying event expenses. In
addition to paid duties, created an two-tent event that celebrated
community heritage, the Wild Plum Festival, as an additional draw for
the 2001 National Sheepdog Trials. Worked with event management to
coordinate heavy media coverage. Thousands of people attended who came
from all over the world! [Of special note: a 48-page publication
promoting this event was inserted into the Ashland Daily Tidings and
into the newspaper serving the Scotts Valley/Yreka, California area. A
number of people from these areas attended.)
Klamath Bull and Horse Sale Marketing and Public
Relations, 1999, 2000, 2007
Produced an 8-page newspaper for each event plus
sold ads for the auction catalog. Prepared national advertising.
Coordinated extensive press coverage. In 2000 volunteered to organize a
western art show for this event. Because of contacts from the Spanish
Springs days, was able to bring in several nationally acclaimed western
artists and hundreds of pieces of arts from local and regional artists.
Also organized a quilt show. Because of these added attractions,
produced a large volume of press coverage for this event, the first
held in the brand new Klamath County Fairgrounds Event Center.
Founding member of the Klamath County Library
Foundation.
Fund raising campaign for the Klamath Union High
School music department.
Klamath Dog Fanciers Dog Show 12-page promotional, doubled show attendance according to show organizers.
Crater Lake Rim Drive publication Tells the amazing story of how the Crater Lake
Rim drive was constructed. Rim Drive is one of the best-planned roads
in the United States National Park.
Marketing for OIT’s Sponsored and
Pre-College Programs. Dramatically increased the number of young people involved in
pre-college programs.
Other marketing projects include:
OIT Oregon Renewable Energy Center
Community health newsletters and calendar for
Merle West Medical Center
Lonesome Duck brochure and ads
Oregon Outback brochure
Crater Lake Historical Society Tour guidebook
(2) Oregon Outback Visitor Association
visitor guides
Newberry Station Brochure
Klamath Tribes brochure
Circle 5 Ranch brochure
J Bar J Ranch brochure
Cascades East book- a beautiful coffee table book
featuring Jim Leard’s photos of the Klamath Basin.
Crystal Terrace trade show booth and brochure
featuring local nature photos
Merle West Medical Center Dialysis Center
traveler’s brochure featuring Klamath County.
Rusth, Spires & Menefee, LLP Certified Public
Accountants brochure (has regional art theme)
KCEDA 12-page newsletter
Southtowne Commerce Center web site and brochure
Horseshoe Ranch brochure
Cascade River Runners Brochure
Klamath Basin National Wildlife Refuges booklet
Wreaths-Unlimited brochure and web site
Sprague River Pines brochure and web site
Pine Ridge Estates brochure
Cascade Cedar Brochure with Oregon Outback theme
Shield Crest brochure
Shaw Historical Library brochure
OC&E Trail brochure and Trail signs
References:
Sally-Anne Palcovich, Foundation director,
Merle West Medical Center, 541 882-6311
Geri Byrne, Klamath Basin Stockdog Association,
530-664-5871
Cindy Wright, Director, Tulelake-Butte Valley Fair,
530-667-5312
Susan Watt, Black Hills Wild Horse Sanctuary,
800-252-6652
